Data doesn’t have to be perfect to get an accurate match.
- Matches can be made on a household or individual level depending on your marketing focus.
- American nicknames, such as Bill for William, are recognized as the same name.
- Mailing addresses with an additional field, such as an apartment number or PO Box, will be considered at no additional cost.
- Customers do not have to re-format their files with custom software before sending a file.
Understanding Imperfection
What is the probability that the records below represent the same person? On the left, the target file is missing Mary’s middle name and the address has been entered incorrectly. Comparing the two records side-by-side illustrates this is the same person despite the small differences in representation.
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