When a customer service representative asks, “What’s the phone number associated with your account?” Generally that implies the company is using your phone number as your unique record identifier.
Over time, data sets get merged, moved, modified, and transformed. It’s not unheard of learn the unique record identifiers were accidentally deleted or disassociated with their intended record during a data update.
This is where the ILS Reverse Append on a 10-digit phone number comes in. ILS can process up to 600,000 10-digit phone numbers an hour and return the associated name and address. Names and/or addresses then can be matched up against the names and addresses in the table to reassign the unique record identifier. It’s a quick fix to what may appear as a disastrous mistake!